MasterSpas Marks 30 Years of Innovation
Since its founding in February 1996, MasterSpas has become a titan in the spa industry, celebrating three decades marked by innovation, meticulous craftsmanship, and remarkable growth. The company was born from the vision of Bob Lauter and other investors who acquired the spa division of Fort Wayne Pools, setting the stage for a journey that would redefine wellness.
American Craftsmanship and Global Leadership
MasterSpas has gained recognition as the world’s largest swim spa manufacturer and leading producer of hot tubs, proudly building 100% of its products in the USA. This commitment to domestic manufacturing not only showcases their dedication to American craftsmanship but also strengthens local economies. MasterSpas emphasizes engineering excellence and has diversified its product offerings to include hot tubs, swim spas, saunas, and cold tubs, further solidifying its place in the wellness community.
A Partnership with Champions
A significant aspect of MasterSpas’ journey is its partnership with Olympic swimming legend Michael Phelps. This collaboration has elevated the brand within the performance wellness category, attracting customers who seek both luxury and health benefits from their spa experiences. Featuring innovative designs tailored for performance recovery, MasterSpas continues to lead the charge toward shaping the future of wellness.
A Bold New Image for the Future
As part of its milestone celebrations, MasterSpas has unveiled a new logo and refreshed brand identity, symbolizing its commitment to innovation and luxury. “This new look reflects our confidence in where we’re headed,” expressed Kevin Richards, President of MasterSpas. This modern identity promises to resonate with the customers of tomorrow, as they embrace spa experiences as an integral part of a holistic lifestyle.
Join the Celebration!
To commemorate three transformative decades, MasterSpas invites customers to explore its recently redesigned website, showcasing the full array of their innovative products. Sharing spa experiences on social media can help customers connect with the brand as it embarks on its exciting next chapter.
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